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The rise and rise of multi-manager products

Ten years ago only a handful of institutions offered multi-manager products and the bulk of superannuation monies were invested in single-manager products. Today, all of the leading institutions offer multi-manager products, while the bulk of superannuation monies are invested in them as well. We expect the growth of these products and their acceptance by financial advisers over the next five years to be substantial.

Multi-Manager Landscape
Most Australians through their superannuation are invested in a multi-manager product. Table 1 shows the break up of the Australian superannuation industry at March 2007 and our estimates of the percentage of monies invested in multi-manager products. We estimate that about 80% of Australians’ superannuation monies (excluding those in small funds and annuities) are invested in multi-manager products. In terms of numbers of Australians, the percentage would be greater due to the number of multiple accounts Australians hold, particularly in industry funds.

Table 1: Australian Superannuation Industry – March 2007

Fund Type                                  AssetsMulti-Manager
$B%%
Corporate6977
Industry1831717
Public Sector1661616
Retail3443317
Sub-total7627357
Small Funds24623n.a.
Annuities464n.a.
Total1,05410057
Source: APRA – Quarterly Superannuation Performance – March 2007

All of Australia’s leading institutions (and their aligned financial planning businesses) now offer multi-manager products. Table 2 shows the progression of institutions offering these products since MLC launched its initial products in 1986.

Table 2: Institutional Adoption Of Multi-Manager Products

Institution Year FUM ($B) Asset Consultant
MLC 1986 78 In-house
Ipac 1991 8 Watson Wyatt
SMF 1993 3 In-house
ING 1993 8 In-house
St George 1993 2 In-house
IOOF 1994 2 In-house
Perpetual 1994 2 In-house
Asteron 1994 1 Intech
ASGARD 1997 3 In-house
AXA 1999 7 Ipac
BT 2001 2 Watson Wyatt
Suncorp 2002 1 Intech
AMP 2002 20 Mercer
CFS 2002 15 Mercer
AVIVA 2003 1 Mercer
Zurich 2003 1 van Eyk
Challenger 2005 1 QIC
Total 155
FUM is at March 2007


The majority of multi-manager products (both super and non-super) are supported by advice/research from a relatively small number of asset consultants. Some of these consultants also offer multi-manager products in their own right (often referred to as implemented consulting products). Three Australian states have set up separate investment organisations to manage the state’s superannuation monies – Queensland (QIC), Victoria (VCFM) and South Australia (Funds SA). TCorp manages non-superannuation monies in NSW.

Table 3 lists the main consulting firms/investment organisations operating in Australia and their funds under advice/management at March 2007. With the exception of van Eyk, the consultants’ advisory clients are wholesale in nature. van Eyk’s advisory clients are mainly retail.

Table 3: Main Asset Consultants & Implemented Consultants in Australia

ConsultantOwnerFUA ($B)FUA ($B)
Access Capital AdvisorsIndependent11n.a.
Aon ConsultingNYSE listed5n.a.
Frontier Investment ConsultingIndustry funds (4)85n.a.
Intech Investment ConsultantsOld Mutual209
JANA Investment AdvisersNational Australia Bank1156
Mercer Investment ConsultingMarsh & McLennan100n.a.
Mercer Global InvestmentsMarsh & McLennann.a.12
Russell Investment GroupNorthwestern Mutual10022
Watson WyattNYSE listed90n.a.
van EykIndependent402
Total46651


Assessing Multi-Manager Products
At Chant West, assessing multi-manager products is a core element of our business. When we assess superannuation funds, 40% of the assessment is based on the multi-manager options offered. In assessing these products, we are primarily interested in the quality (structure) of:
  • The underlying asset consultant’s resources
  • Any internal investment resources
  • The fund’s governance regime
  • The investment portfolios
Investment beliefs and processes, and the quality and integrity of the people involved, are far more important to us than past performance. In fact, past performance counts for only about 4% of our overall assessment. In essence, what we are assessing is the fund’s ability to select superior fund managers and their ability to combine those managers into portfolios that are likely to achieve their stated risk/return objectives.

Assessing the quality of the underlying (primary) asset consultant is a key component of our assessment of a multi-manager product. Much of the information we have on consultants comes from regularly managing tenders for asset consultants and implemented consultants. We research them in much the same way that they research fund managers. Our database of information on consultants is similar to theirs on fund managers. And just as they have clients who have invested with fund managers, we have clients who have engaged/invested with consultants, and similarly we monitor their performance on a regular basis.

In November 2006, we also began to rate multi-manager products. We currently rate 12 product providers, which include the products/options of industry funds, institutions and implemented consultants. Through these ratings, we cover most of the asset consultants listed inTable 3.

Specific Evaluation Criteria
Our ratings of multi-manager products take into account three main criteria: organisational strengths (20%), manager and capital markets research (40%) and portfolio management (40%). We determine a score for each of these criteria and then weight them to provide an overall rating. For each of the main criteria, we have a further sub-set of detailed criteria. Table 4 summarises the criteria we use.

Table 4: Summary of Evaluation Criteria

CriteriaExplanation
Organisational strengths
(20%)
Main focus is on the strengths of the major stakeholders, client base, governance regime, senior management, business strategy and experience with multi-manager products.
Capital markets research
(20%)
Main focus is on the quality of people and processes and, in particular, understanding the investment beliefs underlying theproducts.
Manager research
(20%)
Main focus is on the quality of people and processes and, in particular, understanding the decision making process for a manger to achieve a ‘hire’ ranking.
Portfolio structure
(40%)
Main focus is on the quality of the portfolio management team, the processes they use to determine a portfolio’s structure, the decision making process for a manager to be included in the portfolio, the quality of the operations team and the processes they use, and an assessment of past performance to determine whether the portfolio has performed as expected.



Disclaimer
© Chant West Pty Limited (ABN 75 077 595 316) 1997 - 2013. You may only use this document for your own personal, non-commercial use. This document may not be copied, reproduced, scanned or embodied in any other document or distributed to another party unless you have obtained the prior written consent of Chant West to do so.

The information above is based on data supplied by third parties. While such data is believed to be accurate, Chant West does not accept responsibility for any inaccuracy in such data. Past performance is not a reliable indicator of future performance. The products, reports and ratings do not contain all of the information that is required in order to evaluate the nominated service providers, and you are responsible for obtaining such further information.

This information does not constitute financial product advice. However, to the extent that this document may be considered to be general financial product advice then you acknowledge that you have been provided with a Financial Services Guide and Chant West warns that: (a) Chant West has not considered any individual person’s objectives, financial situation or particular needs; (b) individuals need to consider whether the advice is appropriate in light of their goals, objectives and current situation; and (c) individuals should obtain a Product Disclosure Statement from the relevant fund provider before making any decision about whether to acquire a financial product from that fund provider.
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